Without data, you are just another person with an opinion.
Tourism and recreation services can benefit significantly from solid data to make informed decisions. Especially data about visitors and consumers of services.
Although most tourism destination organisations are mostly concerned about marketing, without data, properly analysed, many are working on nothing more than “gut feelings”.
Recreation, including organisations, municipal recreation departments, and businesses, can benefit from understanding their users and population trends.
Here is a link to a tourism report, as a sample.
● Tourism study of Grey and Bruce. Click here.
Although dated, the report indicates the depth of analysis that can be done to ensure grounded, evidence-based decision-making.